OKAST Channels adds Rakuten TV to FAST distribution line-up

Streaming outfit Rakuten TV is to distribute and monetise new European-based FAST channels from OKAST Channels.

Rakuten TV will distribute a selection of OKAST.TV FAST channels in different European territories.

OKAST Channels enables content owners to create, launch, and distribute FAST channel to key platforms, with the new partnership adding Rakuten TV to that list.

OKAST.TV said the partnership is part of the strategy of the European consortium FAST4EU, created by OKAST, to develop a European ecosystem to address the FAST market.

OKAST said it will strengthen its portfolio of channels to offer local audiences in each market content that resonates with their values and culture, thus highlighting the breadth and quality of European programming.

 “In our continuous effort to bring the best entertainment to viewers across Europe, we are glad to partner with OKAST to expand our FAST offer with their portfolio of premium channel,” said Cédric Dufour, CEO and president, Rakuten TV Europe

“We’re particularly proud of being able to distribute premium channels on a key platform like Rakuten TV. As a key platform in Europe, and committed to rich and local content, Rakuten TV’s large footprint will give an unprecedent opportunity for European content to reach a bigger audience,” said Cédric Monnier, CEO and co-founder, OKAST.

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