Paramount+ appoints Anna Priest to head UK operations

Anna Priest

Paramount Global has named Anna Priest and Katrina Kowalski to new roles overseeing its operations in the UK.

Priest becomes SVP and head of Paramount+ in the UK, reporting into Marco Nobili, EVP & international general manager of Paramount+.

She had previously been chief marketing officer for Paramount’s UK business, overseeing marketing for the streamer in the market.

Priest’s new remit includes setting “strategic vision” for the streamer in the UK and Ireland, while content, marketing and distribution will also fall under the exec and her team.

In related news, Katrina Kowalski – who had most recently been VP of content for Pluto TV and Paramount+ in Canada – has become SVP of international content programming and acquisitions for Paramount’s Pluto TV.

She reports into Olivier Jollet, EVP & international general manager of Pluto TV, and Jeff Grossmann, EVP of streaming content and business operations at Paramount.

Her remit includes oversight of Pluto TV’s content strategy, leading on all markets outside of the US.

Pluto TV’s regional execs will report into her and their regional chiefs of streaming.