LaLiga Tech rebrands to Sportian

LaLiga Tech, provider of solutions for the global sports and entertainment sector, has unveiled its new identity, Sportian.

LaLiga Tech which was founded by LaLiga in 2021, became a joint venture the following year when Globant acquired an 51% majority stake in the company.

LaLiga Tech evolves into Sportian, combining the two companies’ businesses.

The company said Sportian will consolidate three new product including – digital products to increase audiences and enhance the digital fan experience, platforms like Mediacoach that enhance team performance with real-time data and solutions for the end-to-end transformation of sports properties.

“With Sportian, we consolidate our strength in innovation and our commitment to the world of sports to reinvent the fan experience. We want to enable clients to enhance their connection with fans, both in live and digital settings,” said Martín Migoya, CEO of Globant.

“The technological commitment that LALIGA made in 2013 in the search for the solutions our industry needed, which laid the groundwork for what Sportian is today, is now a unique value proposition for the sports and entertainment industry in the face of current and future challenges,” added Javier Tebas, president of LaLiga.

“The transition to Sportian signifies a strong commitment to innovation, where the most disruptive technology meets the passion for sports and entertainment. With Sportian, we aim to redefine fan experiences, enhance data utilization, and transform the very essence of the industry,” said Alejandro Scannapieco, CEO of Sportian.