NBCU’s Hayu launches in New Zealand

NBCUniversal’s reality-themed SVOD service Hayu is launching in New Zealand.

The move means that Hayu will now extend to 45 territories.

Launching on mobile, tablet, connected TV, console and the web, Hayu will be available, for the first time in New Zealand on Thursday, October 5, 2023.

Hayu offers over 300 shows and more than 10,000 episodes of reality TV content including every single series, season and episode – current and past – of franchises and spin-offs including Below Deck, Vanderpump Rules and the US The Real Housewives, as well as exclusive access to fan-favourite shows only available on Hayu in New Zealand including: Made In Chelsea, The Real Housewives of Atlanta and Watch What Happens Live with Andy Cohen.

Hayu provides box sets of all seasons in an ad-free environment. The service offers a variety of unscripted sub-genres including: Home and Design, Dating, Cooking, Crime, and Fashion. The majority of US shows are available on Hayu the same day as their US broadcast.

Fans of reality TV in New Zealand will be able to subscribe for NZ$8.99 per month, NZ$43.99 for six months or NZ$79.99 for 12 months. New Hayu subscribers can access a limited-time promotion for a 12-month subscription at 50% off

“As the destination for world-renowned reality content, this Hayu expansion continues delivering on our goal of super-serving the best reality TV to even more fans of the genre, of which there are many in New Zealand. It’s another important milestone to be launching our DTC subscription streaming service in the country, extending the service to 45 territories,” said Hendrik McDermott, MD, EMEA Networks, Hayu and direct-to-consumer, NBCUniversal.

“We are delighted to expand the portfolio of NBCUniversal International Networks & DTC in New Zealand; the launch of Hayu now delivers Kiwi super-fans their favourite reality shows on the same day as the US, plus never-before-seen series now available to New Zealand audiences. The launch of Hayu strengthens our on-going commitment to the market,” said Chris Taylor, MD, NBCUniversal International Networks and direct-to-consumer and distribution, ANZ and executive chairman of Bravo New Zealand.