IMG secures NFL rights for over 30 markets across Asia and Europe

Endeavour-owned sports and entertainment firm IMG has acquired the rights to the National Football League (NFL) for more than 30 international markets across Asia and Europe from 2024.

Under the three-year deal, IMG will manage the NFL’s network of broadcast deals across the territories for its current rights cycle. It will also provide strategic advice and guidance on the local media landscape across the regions.

The agreement joins IMG and Endeavor’s existing partnerships with the NFL, including broadcasting NFL’s games live via IMG-owned in-flight and in-ship channel, Sport 24, as well as managing the NFL’s licensing programme in Europe, Asia, Australia, New Zealand and the Middle-East.

Terence Ihm, director, international business development at the NFL said: “Together with help from IMG, we will strategically and effectively reach new audiences and current fans around the world in the seasons ahead.”

Rebecca Levin, VP, Media for North America at IMG, added: “The NFL is home to some of the most valuable media rights in world sport. Harnessing our expertise as global media specialists, with local experts, we look forward to working with the NFL to drive further value from its media rights in these international territories.”