United Media teams with WSC Sports for AI-enhanced sports production

United Group-owned south-eastern European media company United Media has teamed up with WSC Sports, a provider of AI-driven sports video technology, to enhance its content production and monetization capabilities across five of the Group’s core markets: Greece, Bulgaria, Serbia, Croatia and Slovenia.

United Media will use WSC Sports’ solution to localise content for each country, servicing sports fans with real-time coverage of sports content in its portfolio – including the English Premier League, Bundesliga, EuroLeague basketball and UEFA Euro 2024 Qualifiers – across a range of digital platforms including OTT services, websites and social media channels.

United Media said that WSC Sports would also amplify the reach of its real-time highlights through its end-to-end storytelling solution – WSC Stories – that serves its partner’s content directly to Google’s prime search location, OneBox, making content more discoverable and accessible.

“Our collaboration with WSC Sports is a one of key steps in our ongoing efforts to deliver an unparalleled digital experience to our audiences across SEE. Not only will we expand the amount of content we share, we will also make it more relevant and personalised across these five markets. In addition, WSC Sports’ technology provides limitless potential to drive greater reach and unlock more value from our content for the benefit of all sports fans in these countries,” said Ivan Krstic, digital director of United Media.

“United Media understands the evolving habits of sports viewers and the need to innovate the digital experiences it offers across the region. We are thrilled they have chosen to partner with us to turbocharge the scale and efficiency of their content strategy and provide fans in these five markets with more content than ever before,” said WSC Sports CEO, Daniel Shichman.