Global FAST revenues is to rise to $17bn by 2029

Global FAST revenues will reach $17bn across 138 countries in 2029, up from $8bn in 2023, with Pluto TV, Roku Channel & Samsung TV Plus to account for almost half of this total, according to a new report from Digital TV Research.

The US will contribute 38% to the 2029 total; down from 56% in 2023, though will remain a dominant player in the space. By 2029, the US is forecast to be the only country generating more than $1bn in FAST revenues. The UK and Canada will be close to $1bn, with these three countries taking nearly half of the world’s total.

Global FAST revenues will increase by $9.4bn between 2023 and 2029, with the US supplying $2.1bn in additional revenues to reach $6.5bn, said the report.

Simon Murray, principal analyst at Digital TV Research, said: “Pluto TV, Roku Channel and Samsung TV Plus will account for nearly half the global FAST revenues by 2029. The rest of the FAST market will remain fragmented, with far less globalisation than in the SVOD sector.”