WBD reports record-breaking streaming figures for cycling coverage

Warner Bros. Discovery (WBD) Sports Europe has reported record-breaking streaming figures following its coverage of Grand Tours such as Giro d’Italia, Tour de France and La Vuelta a España.

The company said its live and on-demand coverage of La Vuelta, discovery+ saw streaming figures spike by 72% year-on-year with WBD’s total streaming audience increasing by more than a fifth. This was coupled with an 8% increase in viewers watching Eurosport’s television coverage of all 21 matches across Europe, including a record edition of the race in France.

Eurosport.com sites recorded a 52% boost in unique users consuming cycling content during the race across Europe, with every market experiencing growth in visitors.

According to WBD, it had garnered over half a million daily visitors across the network and overall has grown total engagement in its coverage of women’s cycling by a quarter compared to 2022.

Scott Young, SVP content & production at Warner Bros. Discovery Sports Europe, said: “It’s particularly pleasing that our commitment to women’s cycling is being mirrored by ever-increasing audiences as we harness our deep cycling expertise and storytelling ability to elevate the journeys of female riders year-round. Off the road, we have an incredibly exciting autumn of men’s and women’s competitions ahead and look forward to continuing to champion the sport and opening it up to new and existing fans alike.”