Friend MTS targets APAC with new Singapore office

Content security provider Friend MTS has opened a new office in Singapore, which it said emphasises its continued commitment to expansion in the APAC region and around the world. 

The new office will serve the Asia Pacific region, providing sales and support services for customers throughout the territory, according to Friend MTS.

These teams will help rights holders, broadcasters, and OTT operators to enhance their content security and revenue protection strategies through the deployment of content security solutions such as dynamic server blocking, large-scale monitoring, subscription and distribution-level watermarking and effective enforcement.

Friend MTS says it has continued to grow since an investment from North Edge in 2022 and has recently added many new senior staff to the team, including a CEO, and SVPs in ales and engineering roles. Additional resources have been added to the sales function in all territories, and the company says it has expanded engineering and R&D teams by nearly 20%, with a commensurate increase in investment into supporting infrastructure.

Shane McCarthy, CEO, said; “This is an incredibly exciting time to be at Friend MTS. We’re delighted to open this new office in Singapore to support all of our customers in Asia Pacific, as we help them to understand and engage with their diverted audiences, through genuine piracy intelligence and highly effective tools and strategies that will protect their premium content and identify new revenue streams.”