MNC taps Mirada to power Indonesian Vision+ streaming service

South-East Asian multinational conglomerate MNC has tapped video technology outfit Mirada to develop the next stage of its Vision+’s Indonesian OTT offering powered by Mirada’s Iris technology.

MNC has operations in media, financial services, and entertainment hospitality spanning across multiple countries in the region.

Mirada said its technology will enable MNC to engage viewers with a personalised user experience with tailored content recommendations, user interfaces and advertising. These are all managed through Iris’ suite of tools such as LogIQ, its analytics platform, Segmenter for advanced user segmentation and UX Evolver, which allows operators to customise and adapt the user interface.

The Iris solution also empowers MNC with promo and advertising hub Promolab to implement dynamic ad insertion and notifications.

With over 40 million monthly active users, Vision+ is the largest SVOD OTT platform in Indonesia, with over 2.5 million paid subscribers and 11.8 million registered users.

The platform offers a range of content, including a library with over 20,000 hours of video-on-demand content and a lineup of 110 premium local and international linear channels, as well as original content produced by Vision Pictures.

Additionally, Vision+ has more than 75 games and e-book features to further increase its user engagement and traffic. The app also provides access to an array of international premium channels, along with exclusive content from national free-to-air TV channels, and several major programs line up to boost its user engagement and traction.