Evergent deploys identity and subscriber management tools for South Africa’s e.tv

Evergent will deploy its tools for identity and subscriber management to South Africa’s free-to-air television channel e.tv to boost its offering.

The partnership aims to expand e.tv presence across South Africa through flexible and innovative approaches to its subscription and service offerings.

The revenue and subscriber management provider will replace e.tv ’s existing solutions for identity and subscriber management, consolidating tools in a single, unified platform. Evergent said its suite of customer relationship management tools enables video providers to experiment with new customer strategies, supporting agile business improvements and rapid expansion.

“The media and entertainment landscape has been characterized by fragmentation and competition,” said Vijay Sajja, founder and CEO of Evergent. “Media providers are now looking to consolidate their position and increase market share, but the complications of working across multiple countries or regions can limit a company’s ability to scale. Forward-thinking businesses like e.tv demonstrate what’s possible when organizations look beyond their borders and use technology innovation to become regional leaders.”

“Our goal at e.tv is to share amazing stories with the largest possible audience, regardless of race, gender, age, or income,” said Khalik Sherrif, group CEO at eMedia. “This new technology- and data-driven approach to subscriber and identity management makes it significantly easier for our company to reach new audiences and expand our presence in South Africa and beyond.”

“Building and maintaining a leading regional OTT provider is a complicated technical challenge, and it requires a great deal of nuance and flexibility to meet the needs of a diverse and growing customer base,” added Junior Qwabe, group CTO at eMedia. “Our relationship with Evergent gives us the confidence needed to pursue new strategies and opportunities.”