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Global SVOD revenues to increase to $127bn by 2029
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Media research outfit Digital TV Research expects global SVOD revenues will boost to $127 billion in the next six years.
According to the company’s latest report, by 2029 SVOD revenues will be up from the $107 billion recorded in 2023.
While, AVOD was earlier reported by the research firm to almost double by 2029, reaching $69 billion.
Digital TV Research forecasted the US will add $2 billion of the $20 billion extra SVOD revenues between 2023 and 2029, with Brazil, Germany, Japan and South Korea each up by $1 billion.
The six big US-based platforms will add $12 billion in SVOD revenues between 2023 and 2029 to take their combined total to $72 billion. Netflix will continue to lead SVOD revenue, with $34 billion expected by 2029, which will be more than Disney+, HBO Max and Paramount+ combined, predicts the research firm.
Simon Murray, principal analyst at Digital TV Research, explained: “The key metric for the main SVOD platforms has moved away from subscriber growth to profitability.”
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