United Media names George Makris programming director

George Makris

Southeast European media company, United Media, has named George Makris as programming director.

Makris has over two decades of experience in the media industry, with expertise in business development, program strategy, research, and marketing.

He previously held the roles of program director of Croatian television NOVA, chief of TV at Ukraine’s 1+1 and director of research and strategic development at RTL Croatia.

In 2021, Makris was appointed program director for United Media in the Adriatic region where he was behind the strategic approach and establishment of programming schedules which saw United Media television channels record significant viewership growth.

In his new role, Makris will also be responsible for United Media channels in Greece and Bulgaria.

Commenting on Makris’ appointment, Aleksandra Subotic, CEO of United Media: “We are thrilled to have George in his new position. His successful track record and significant industry experience make him a ideal candidate for this position. Thanks to the program strategy he implemented in the Adria Region over the past two years, our media outlets have stood out in the market and gained the trust of viewers. We eagerly anticipate further developments in other countries’ markets”.

“I see this as a tremendous opportunity to contribute to the growth and success of our media across all countries, and I am excited to collaborate with our talented teams to deliver engaging content to our audiences across Southeast Europe,” added Makris.