Sandbox launches senior-focused gaming service Focus

Education publishing outfit Sandbox Group has unveiled its new 40+ gaming subscription service designed to sharpen the cognitive skills of senior users.

Focus launches in November with over 40 games, developed in collaboration with neuropsychologists and medical experts at Hospital Universitario Cruces in Bilbao

The company said the ad-free service is the only gaming subscription app aimed at the 40+ segment that aims to enable lifelong wellbeing through a curated collection of games.

With mental and physical health at the centre, Focus aims to stimulate five core cognitive areas and improves attention, reasoning, coordination, memory and visuospatial skills.

Isabel Liébana, general manager of TellMeWow and Edujoy at Sandbox Group said: “Cognitive decline is increasingly affecting our ageing population and gaming is something that can be used positively to stimulate cognitive abilities not just in kids but adults too. Our goal is to offer a tool that helps boost brain power and stimulate cognitive abilities such as memory and attention in a fun way. We are excited to launch Focus and help senior users check their cognitive progress while engaging in challenging and motivating gaming sessions.”

Shan Eisenberg, chief commercial officer at Sandbox Group added: “Focus is already receiving enormous interest from Telcos who can now address older demographic segments with a smart gaming offering complementing their current gaming partnerships. Beyond the commercial benefits, this new disruptive app serves their ESG agenda by helping older generations stay active and use gaming screen time for good, all for less than the price of a Sudoku magazine per week!”

The Focus app will be available on the App Store and Google Play as a standalone premium app priced at £6.99. Sandbox said its currently in discussions with existing and new Telco partners to deliver Focus to their offering either in bundles or in Direct Carrier BIlling add-ons.