Global AVOD revenues to hit $69bn by 2029

Global AVOD revenues for TV series and films is expected to rise to $69 billion 2029, according to Digital TV Research’s latest report.

The media research firm reported AVOD revenue will almost double by 2029, with a $30 billion increase from the $39 billion total in 2023.

The US is predicted be down from 40% in 2023 and will contribute 31% to the 2029 AVOD total, with rapid growth across other countries.

However, Digital TV Research noted AVOD revenue in the US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Simon Murray, principal analyst at Digital TV Research, explained: “These forecasts are a lot lower than our previous edition due to lower ad growth and as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVOD-SVOD tiers offered will be in developed markets. Few platforms want to risk antagonising the investment community by expanding these services into developing markets where the rewards are lower.”