Comcast adds Latino-focused streamer mitúTV

US cable giant Comcast has begun distributing the Latino-focused mitúTV streaming app across its Xfinity X1, Xfinity Flex and soon on Xumo TV platforms.

Launched by NGLmitú, a Latino media and entertainment outfit co-founded by actor, activist, and entrepreneur John Leguizamo, mitúTV specialises in English-first programming created for Latinos, by Latinos.

Now available September on X1 and Flex, and coming soon to Xumo TV, the mitúTV app will offer viewers over 120 hours of original Latino-led programming and hit series from Latino creators including Inland Entertainment Network, Digital Bodega and the Immigration Archive Project.

Disney said that Latinos are one of the fastest growing racial and ethnic groups in the US, accounting for 62 million of the US total population with 80% of those being English speakers. However, it said, much of today’s Hispanic-targeted content is Spanish-dominant and sourced from Latin American countries.

mitúTV focuses on programming that represents the diverse faces of Gen Y/Z US Latinos, according to the company.

“This partnership represents a huge milestone for Comcast and mitúTV and an even bigger win for millions of Latinos. Latinos are a vital and growing part of American culture, and this partnership exemplifies the importance of ensuring we are represented throughout the entertainment industry. Together, our two companies are at the forefront of providing movies, original series, comedy, music and more to our vibrant community,” said Joe Bernard, Chief Revenue Officer of NGLmitú.

“Our mission at Comcast is to be the number one destination for Hispanics to connect to the community and to the moments that matter each and every day,” said José Vélez Silva, VP, Multicultural Brand Marketing for Comcast.

“By bringing the mitúTV streaming app to our platforms, we further our longstanding and deep commitment to our Hispanic consumers and provide even more high-quality entertainment for the next generation of U.S. Latinos.”