Hybrid AVOD-SVOD revenues is to triple to $20bn by 2029

Netflix, Disney+, HBO and Paramount+ will together create hybrid AVOD-SVOD revenues of $20bn by 2029, according to a new report by Digital TV Research.

This represents a $14bn rise form the current $6bn, with the revenues equally split between AVOD and SVOD, said the analyst firm.

Simon Murray, principal analyst at Digital TV Research, explained: “These platforms are expected to roll out hybrid AVOD-SVOD tiers to the world’s top advertising markets in the near future. These forecasts are a lot lower than our previous ones as the platforms have delayed and/or scaled back their expansion plans.

“We have cut back the number of countries where these hybrid tiers will start. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries.”