Thailand’s True Digital to enhance OTT platform with XroadMedia

Thailand’s telecommunications and digital service provider, True Digital Group has leveraged XroadMedia’s discovery and personalisation solution to enhance the viewing experience for its OTT service TrueID.

The partnership aims to to enhance the recommendations across the TrueID platform to boost its viewing experience with tailored recommendations for their over 6 million users.

During the trial process, various of XroadMedia’s use cases were tested on the TrueID homepage and on-demand pages, which saw an increase in time spent by more than 25% by creating new recommendation rows and changing the UI based on viewers’ interactions.

After full implementation,  customisation will be accessible throughout the entire platform, spanning Live-TV, AVOD, SVOD, and TVOD. All users will have access to a distinctive user interface and individually tailored recommendations. True Digital will retain complete editorial control, allowing editorial teams to shape the content displayed to users. This is complemented by pertinent suggestions derived from user profiles and behaviours,  while ensuring compliance with Thailand’s Personal Data Protection Act (PDPA) and upholding users’ privacy rights.

“Our partnership with XroadMedia has taken our OTT STB platform, TrueID TV, to the next level regarding the user experience. Leveraging XroadMedia’s platform and services, we have been able to go all-in on a fully customized experience for each of our millions of customers. With a content catalog of thousands of movies, series, and clips, XroadMedia has enabled us to cater each user’s experience specifically to their tastes, with all managed through XroadMedia’s easy-to-use platform,” said Matthew Blumberg, head of product management, True Digital Group.

He added, “At True Digital Group (TDG), our mission is to provide Thailand’s premier content entertainment experience. Through our collaboration with XroadMedia, we have achieved significant advancements in pursuing this mission. These enhancements have resulted in a more enriched content exploration and viewing experience for our valued customers. Moreover, we’ve witnessed notable achievements in key performance areas, including heightened user engagement and a growing subscriber base, while maintaining a strong commitment to safeguarding user privacy,”

Adolf Proidl, CEO and co-founder of XroadMedia, said: “We’re ecstatic to be working with True Digital Group and being able to offer them the flexibility they need to serve different types of customers and services, including live-TV, all on-demand business models and different consumption devices. We are looking forward to expanding the project even further, to other areas within their platform and to other services – so they can get the most out of their XroadMedia integration while safeguarding user data and privacy.”