Tele Columbus ties with XroadMedia to boost user experience

Germany’s Tele Columbus, which operates as PŸUR has selected personalisation and content discovery specialist XroadMedia to enhance the user experience for its hybrid cable and multiscreen platform PŸUR TV.

After trialing XroadMedia’s Ncanto solution, the cable operator has now implemented the XroadMedia’s personalisation services across its platform. The Ncanto solution is designed to make relevant content for each user easily discoverable.

With XroadMedia’s solution, Tele Columbus can display rails to highlight relevant content for users from their first login. The more interactions and the more preferences that Ncanto learns, recommendations will be updated in real-time based on the user’s mood, time of day, device as well as behaviour and preferences.

The XroadMedia partnership comes as PŸUR TV expands its OTT features for its subscribers and personalisation as part of a wider project. Tele Columbus recently tapped Nagra as its solution provider and prime integrator for a new hybrid cable and multiscreen solution, 3SS’s 3Ready platform to deliver a seamless user experience and Simply.TV to provide high-quality metadata.

“With PŸUR TV, we are able to go one step further. We will delight our customers and offer them a modern entertainment platform. The focus is on convenience and flexible use in terms of accessibility, navigation and content recommendation. Ease of use will be one advantage of our new hybrid TV and streaming solution. Once you have used it, you don’t want to do without it again”, Markus Oswald, chief executive officer at Tele Columbus, promises.

“Personalization and user experience are vital for services in today’s market. It’s exciting to form the next steps, where the personalization will go further than the user interface to deliver a fully enhanced and personal customer journey”, added Adolf Proidl, co-founder and CEO, XroadMedia.

The project is expected to go live for all of the PŸUR TV subscribers this autumn.