Paul Davies rejoins Yospace as marketing chief

Server-side ad insertion technology specialist Yospace has appointed Paul Davies as head of marketing.

Paul Davies

Davies, who is re-joining Yospace after a four-year spell at Platform Communications, will be responsible for the company’s marketing activity across the globe as the streaming market moves towards advertising-based business models at mass scale.

Yospace’s client base includes long-term partnerships with the likes of DirecTV and Fox in the US; Sky Media, ITV, BT Sport, Channel 4 and STV in the UK; Telia and TV4 in Sweden; Optus, Nine, and Seven West Media in Australia.

The company says its technology has been proven to deliver programmatic fill-rates that are consistently ahead of industry standards, with video completion rates over 98%.

Davies re-joins Yospace from Platform Communications, where he oversaw analyst relations and led international communications campaigns for the likes of Verizon, Yahoo, and NEC. In his previous spell at Yospace, he built and led the company’s marketing function as the company grew to become a global leader in SSAI.

“We’re delighted to welcome Paul back to YospaceThe combination of Paul’s extensive SSAI knowledge coupled with his wider sector experience will be invaluable at this exciting time in the next phase of our growth,” said Tim Sewell, CEO, Yospace.

“There is a fantastic opportunity for Yospace right now as the Connected TV advertising market is growing at an incredibly fast pace – and SSAI sits at the heart of it. couldn’t be more thrilled to have the opportunity to work with Tim and the rest of the team at such an exciting time,” said Davies.