Asia Pacific’s GMA taps Synamedia for cloud delivery

Asia Pacific broadcaster GMA Network has tapped tech outfit Synamedia to deploy PowerVu to move distribution of its global GMA Pinoy TV service from satellite over to the AWS cloud.

The broadcaster’s move to cloud distrubtion via PowerVu has lowered operating costs, removed complexity, and created new monetisation opportunities, according to Synamedia.

In partnership with AWS, the transition cuts down the threat of disruption to GMA’s subscribers’ viewing experience from 5G spectrum interference with satellite downlink.

By deploying Synamedia virtual digital Content Manager (vDCM), GMA benefited from a secure gateway for reliable video delivery into the cloud.

GMA had to accelerate its strategy of moving distribution to IP when one of the satellite providers in the Middle East shut down its service in March. Synamedia deployed PowerVu in under six hours and transitioned GMA’s services to cloud-based distribution, ensuring continuous broadcasting.

IP cloud connectivity enables GMA to easily scale and extend distribution to overseas Filipinos globally via its flagship international channel GMA Pinoy TV.

Allan Cruz, assistant vice president and head of facilities management division at GMA said, “Synamedia has a reputation in the industry for reliability and excellent customer service and we have seen this first-hand as we transition our content delivery in MENA to IP and the cloud. The team went above and beyond to ensure we could go live in record time.”

Marc Baillavoine, CTO of Video Network at Synamedia, added, “GMA has a loyal subscriber base around the world who rely on GMA Pinoy TV to keep up with news and entertainment from home. Using our PowerVu cloud-based distribution solution, GMA has overcome many persistent industry issues and is now reaping the benefits of reduced operating costs, business agility and scalability to extend its distribution globally while enhancing the viewer experience.”