Zattoo teams up with 3SS for automotive market

Video streaming technology outfit and TV-as-a-service provider Zattoo has teamed up with TV technology company 3 Screen Solutions (3SS) to bring live TV streaming to cars.

Zattoo Stream APIs have now been integrated into 3SS’ 3Ready Platform as part of a technical proof of concept. The partnership now enables automakers to offer live TV streaming in cars in Germany, Switzerland and Austria.

The Zattoo-3Ready integration was showcased to the automotive industry during IAA Mobility 2023 and will have its next outing to the worldwide broadcasting industry at IBC 2023.

Zattoo is the latest content partner to join 3Ready. Last month, 3SS announced its collaboration and integration with YouTube into 3Ready.

3Ready comprises a multiscreen digital entertainment ecosystem, powered by partnerships with content and technology providers, enabling ay TV operators, streaming providers, telecoms companies, and automakers to create and deliver video entertainment experiences with a customized look and feel, according to the company. 3Ready transforms traditional apps into content-centric discovery, reducing search time for the user, while boosting interaction and engagement, it says.