GO Malta taps Simply.TV and Minerva for new OTT offering

Maltese telco GO Malta has tapped metadata specialist Simply.TV and TV technology outfit Minerva to power the user interface and experience of the EPG and VOD for its pay TV customers.

Using Simply.TV’s metadata solutions, GO Malta aims to deliver an enriched content discovery experience, underpinned by the strategic backing of IPTV technology provider Minerva Networks.

Built on AI and ML-driven technologies and combined with editorial workflows, Simply.TV supports near real-time data, excellent image coverage, keywords/descriptors, sports products, character logos, social media and global ID structures.

“In line with our purpose, which is to drive a Digital Malta, where no one is left behind, we are on a constant path to improve and enhance our customer experience. We are thrilled to partner with Simply.TV as a step forward in this journey. Through this collaboration, Simply.TV has become our only source for metadata, allowing us to automate our processes and operations. With Minerva’s IPTV technology and Simply.TV’s metadata expertise, we are set to deliver an unparalleled user experience that will boost customers’ engagement with content on our platform. This collaboration reaffirms our commitment to innovation and positions GO Malta as a leader in the TV industry” said Martin Abela, senior manager video

operations at Go Malta.

“High quality metadata is a key ingredient in ensuring a compelling user experience. We rely heavily on properly structured metadata to perform search and recommendations, and quality artwork to present posters in the UI. Simply.tv deliver, well curated, error-free metadata that helps our product standout. The result is a better overall user experience,” said Matt Cuson VP of Products at Minerva.

Daniel Ruhmann, COO of Simply.TV, said: “Expanding into Malta with our unparalleled metadata solution once again showcases the exceptional capabilities of our technology and our team of expert data fanatics. Our seamless partnership with Minerva facilitated a smooth transition and allowed us to deliver an exceptional user experience. We are honoured to include GO Malta in our ever-growing list of global TV operator partners who are leveraging our data to create even more remarkable user experiences. This collaboration reinforces our commitment to transforming the TV industry and solidifies our position as a trusted provider of best-in-class metadata services.”