Brightcove is to power In The Black Network streaming service

Video technology firm Brightcove has been tapped by In The Black Network (ITBN) to power its AVOD streaming service due to launch in October.

Founded and headed by former Fox Soul exec James DuBose, the new OTT venture will focus on black-led content. Programming will include sports, music, scripted, drama, talk, family, feature films and more.

ITBN will leverage Brightcove’s technology to power its OTT service across all major connected TV devices and operating platforms. The partnership will enable ITBN to deliver content globally on demand. The platform will also use Brightcove’s recently launched Ad Monetization service aimed to help companies maximise ad revenue opportunities.

“In The Black Network is gearing up to be the go-to streaming service for Black creators to share their voices across a wide range of audiences through compelling, impactful, original, and culturally relevant stories,” said Marc DeBevoise, CEO of Brightcove. “We’re thrilled to be a  trusted partner for In The Black to help ensure they have the best technological capabilities to effortlessly deliver content at scale while boosting their ad revenue potential.”

“We found an ideal partner in Brightcove when searching for streaming technology that could help launch In The Black Network and evolve with us,” said In The Black Network’s founder and CEO James DuBose. “They are the best in the industry, and we are proud to work closely with them.”

The streaming service is to launch on iOS, Android devices, Apple TV, YouTube, ROKU, LG, Sony, and Samsung media players with more distribution partners to follow.