Viaplay Group and Vodafone Greece ink content deal

Nordic media firm Viaplay Group has struck a multi-year partnership with telco operator Vodafone Greece to deliver Viaplay Select content to Vodafone TV’s subscribers in the country. 

Vodafone TV customers in Greece will have access to Viaplay Select’s roster of TV series and films in a branded area.

These include the dark satire series The Architect, true crime show To Solve a Murder,  NHL athlete Börje Salming’s biopic, fantasy drama Ronja, the Robber’s Daughter and Nordic noir End of Summer. 

The Nordic streaming platform said the agreement extends Viaplay Select’s footprint to 11 European markets and 23 in total worldwide.

Previous Viaplay Select partnerships have been announced with CH Media’s streamer oneplus in Switzerland, Deutsche Telekom’s Magenta TV service in Germany, Canal+ in Austria, Bell Media’s Crave service in Canada, Pickbox NOW in seven European markets, SBS in Australia, DMD’s CINDIE service in nine Latin American countries and WowWow in Japan.

Vanda Rapti, Viaplay Group EVP, Viaplay Select & content distribution, said the deal with Vodafone Greece shows “the broad appeal of Viaplay Select’s offering”.

Katia Stathaki, CBU director of Vodafone Greece added: “We continue our strategy of bringing together all the entertainment content that interests Greek families under one roof for even more convenience. We are particularly happy that Vodafone TV, after the additions of Disney+ and Warner Bros. Studios, welcomes ViaplaySelect to Greece and thus becomes the exclusive home of premium content from one of Europe’s largest and most recognisable streaming platforms.”