Portuguese Football Federation taps Pixellot for OTT video

The Portuguese Football Federation (Federação Portuguesa de Futebol, FPF) has tapped Israel-based AI-automated sports video and analytics specialist Pixellot as its digital transformation partner to execute its long-term plan, Project 2030.

Pixellot is implementing its end-to-end solution across five leagues and the National Training Center in Lisbon. The FPF will use Pixellot’s technology, encompassing services such as a new over-the-top (OTT) application, analytics, AI-automated video production, tactical analysis, and a video exchange platform. The partnership will kick off with the deployment of Pixellot’s Production suite, which will cover over 1,000 matches per season.

As part of the new agreement, Pixellot will provide a range of video and data services for the 3^rd Men’s league (Liga 3), the Men’s U23 league (Liga Revelação), the 1^st Women’s league (Liga BPI), and both the 1^stMen’s and 1^st Women’s Futsal leagues (Liga Placard). Additionally, Pixellot’s technology will be installed and implemented at the national training centre in Lisbon.

The Pixellot-produced matches will be accompanied by live graphics and commentary. All content will be distributed through FPF’s OTT platform. Additionally, during screenings and broadcasts, a layer of data will be presented alongside the action to enhance the viewers’ understanding and enjoyment of the matches.

Pixellot will also introduce a coaching and exchange video and data platform for the five leagues. This platform will offer coaches access to over 2,000 data points per match, more than double the existing data available. Coaches will have the ability to thoroughly analyze games and make data-driven decisions to maximize their teams’ performance.

“Our partnership with Pixellot represents a significant step in our digital transformation, revolutionizing league coverage and providing an immersive, data-rich experience for fans, coaches, and players. We are sure that the fruits of this investment and the implementation of these technologies will further advance Portuguese football, engage the fans across the country and allow us to discover the next generation of talents.” said Hugo Freitas, CTO at the Portuguese Football Federation.

“We are thrilled to partner with the Portuguese Football Federation, widely recognized as one of the most prestigious organizations in the global football landscape. The aspiration to embark on a digital transformation journey perfectly aligns our commitment to democratizing the sports video and analytics domain. By joining forces, we will provide an unrivaled and immersive viewing experience, coupled with comprehensive analysis tools, empowering fans, coaches, and players alike to delve deeper into the game they love,” said Alon Werber, CEO of Pixellot.