New Zealand Rugby & Endeavor Streaming unveils D2C service NZR+

New Zealand Rugby (NZR) has tied with technology outfit Endeavor Streaming to deliver its free, direct-to-consumer streaming service, NZR+.

NZR+ will feature on-demand content of the New Zealand Rugby including original programming and behind-the-scenes footage of the national teams – All Blacks, Black Ferns and All Blacks Sevens, to viewers worldwide.

The launch comes ahead of the Rugby World Cup which kicks off on Friday September 8. The streaming platform will be available to watch online via  nzrplus.com, and will debut on iOs and Android mobile apps, as well as, big screen devices such as Samsung TV, Apple TV, Android TV and LG TV.

NZR CEO, Mark Robinson said: “NZR+ is the result of a simple concept, to be more fan-centric. With the investment and technology capabilities of Silver Lake, alongside the collaboration across rugby especially within the All Blacks and Black Ferns team environments we have built a product that aims to unify and inspire at a global scale. NZR+ will evolve as fans engage with it, the platform and its content will adapt as we learn more about what works and what doesn’t. But right now, we are excited to share NZR+ with the world.”

Pete Bellamy, chief commercial officer at Endeavor Streaming said :“The All Blacks are one of the most distinctive and recognizable sports brands in the world and this service provides fans with a new global destination to access content. Endeavor Streaming’s Strategy and Growth Services team will also work closely with New Zealand Rugby to help deliver the strategic goals of the service on a worldwide basis. We are a proud partner of New Zealand Rugby and look forward to supporting them with this exciting new initiative.”