Atresmedia taps Enensys’ AdsReach solution for international TV channels

Spanish media group Atresmedia has tapped Enensys Technologies’ AdsReach ad insertion solution for its international channels Antena 3 Internacional and Atreseries Internacional, distributed over IP in North America.

Atresmedia which distributes its TV channels internationally over IP, said the company was looking for a solution to personalise the content for the North American market and generate additional monetization for ad breaks while maintaining the initial broadcast quality.

The provider of media delivery solutions deployed its AdsReach solution to perform SCTE-35 based splicing and replace content without needing interfacing with the playout Enensys’ splicer AdsEdge offers the lowest latency of the market and ensures the best quality of experience without distorting the video quality.

“The deployment of ENENSYS’ AdsReach Solution has achieved the highest possible performance and has met both the exigence of the engineers responsible for the operation and the expectations of the marketing team for ad break monetization” said Didier Farcy, vice president for the EMEA Region at ENENSYS Technologies.

“We are satisfied with the simplicity and efficiency of Enensys’ AdsReach Regional solution”, said Miguel Santos, project manager at Atresmedia. “We are now working with a new state-of-the-art system that is easy to deploy, easy to use, scalable and future-proof.”