Paramount alum Van de Paverd to lead WBD ad sales in Benelux

Dutch media is reporting that Rogier van de Paverd is now director digital & ad sales Benelux at Warner Bros. Discovery. The former Paramount exec will be responsible for ad sales for WBD’s entire linear & digital portfolio in his new role.

Rogier van de Paverd

Rogier will report to Guillaume Coffin, head of affiliates ad sales & content licensing France, Benelux & Africa, who said: “It is a privilege to welcome Rogier to my team. His experience and seniority are an added value for WBD and we are confident he can further grow our business. Rogier is an expert in ad sales, knows the Benelux market inside out and his leadership skills are recognised throughout the market.”

Van de Paverd added: “I am looking forward to my new adventure and I am proud to represent WBD’s great brands in the Benelux. I look forward to working with the team to expand WBD’s strong position in linear TV and develop new digital capabilities.”

Van de Paverd has worked in the TV and advertising industry for more than 25 years, including around two decades within the Paramount family.