Germany’s Vaunet reports solid pay TV and streaming growth

Vaunet, the German Association of Private Media, has released upbeat research into the performance of the German pay /tv and streaming sector. At an event in Berlin on Thursday August 31st, the organisation said that sector’s revenues grew by 5% in 2022 to €4.9bn. This year, it anticipates a further 8% growth to €5.3bn.

The DACH region, Germany, Austria and German-speaking Switzerland, also remains on a growth path according to Vaunet’s figures. In 2022, total sales rose by around 4% to €5.8bn and are expected to pass €6bn for the first time in 2023.

The data is contained in a publication called Pay TV and Paid VoD in Germany 2022/2023, which is also being presented to politicians. Despite its current growth, Vaunet is lobbying for public support in the shape of incentives.

Frank Giersberg, Vaunet managing director, said: “The positive market development in economically difficult times shows the continued high attractiveness of PayTV, streaming and on-demand offerings. We see further growth prospects for the coming years, although these also largely depend on the regulatory framework. Additional burdens such as government investment requirements weaken market dynamics, whereas incentive models would provide positive impulses.”

In terms of other figures, Vaunet said the number of PayTV subscriptions in Germany rose to 10.1 million in 2022 (2021: 9.6 million) For 2023, Vaunet expects a slight increase in PayTV subscriptions to around 10.3 million. The number of SVOD subscribers across Germany was 19.8 million at the end of 2022 and, according to Vaunet’s forecast, will reach 20.8 million in the current year.