Switzerland’s CH Media signs up Viaplay branded block Select

Nordic media company Viaplay Group and Switzerland’s CH Media have agreed a multi-year partnership that will add more than 900 hours of Viaplay Select’s curated premium content to CH Media’s oneplus streaming service.

Vanda Rapti

The deal is the first in Switzerland for Viaplay Select, a branded content concept for partner platforms. It follows earlier tie-ups in the DACH region with Deutsche Telekom’s Magenta TV service in Germany and CANAL+ in Austria. The partnership also includes content for CH Media’s full portfolio of channels and catch-up services.

Viaplay described Viaplay Select is a ‘service within a service’ for partner platforms that includes both Viaplay content and selected premieres from third parties. The line-up focuses on critically acclaimed Nordic and European series, features and documentaries, including drama, true stories and edgy young adult titles.

Vanda Rapti, Viaplay Group EVP, Viaplay Select & content distribution, said: “This 360-degree partnership with Switzerland’s leading media group is a clear example of the value of Viaplay Select. Our broad range of attractive content, together with deep expertise in curation and procurement, are proven to help innovative streamers such as oneplus differentiate their offerings even further. We now have Select deals in every DACH market and 22 countries in total, with more to come soon.”

Roger Elsener, CEO of CH Media Entertainment, added: “The development of oneplus continues to be very positive. Since its launch more than a year and a half ago, we have already been able to achieve several milestones. We are pleased to reach the next milestone for oneplus with this exclusive partnership with Viaplay.”

In addition to Deutsche Telekom in Germany and CANAL+ in Austria, Viaplay Select partnerships have previously been announced with Bell Media’s Crave service in Canada, Pickbox NOW in seven European markets, SBS in Australia, DMD’s CINDIE service in nine Latin American countries and WOWOW in Japan.

Viaplay Select operates in parallel with Viaplay’s streaming service, available in the Nordic and Baltic countries, Poland, the Netherlands, the UK, the US and Canada.