Pluto TV adds crime, sports and entertainment FAST channels in Spain

Paramount-owned AVOD platform Pluto TV is adding three new FAST channels to its growing line-up in Spain. The platform is already well-established in the Iberian market and now has more than 120 channels across a range of genres.

Echoing developments in other key FAST markets, the new channels represent a mix of genre-based and single IP channels. They include a new true crime channel, which will show a mix of true crime stories, unexplained mysteries and historic investigations. There will also be a sports channel called Unbeaten Sports, dedicated to disciplines including motorsport, basketball and mixed martial arts.

The third channel is a single IP concept based around Spanish gameshow Atrápame si puedes (Catch Me If You Can). The show has racked up high volumes of episodes since its launch on Spanish regional TV in 2014.

Spain is a relatively young market in terms of FAST ad revenues – but it is growing. Data from Statista puts the size of the market at $28m – with forecast of $47m by 2027. OMDIA also identifies Spain as a top ten growth opportunity outside the US.

Samsung TV Plus is another AVOD player that is targeting Spain. Its current FAST line up topped 100 channels earlier this year, and includes a Top Gear channel