Redge Technologies teams up with NPAW

Technology outfit Redge Technologies, provider of streaming platform Redge Media, has partnered with NPAW, the specialist in SaaS video streaming analytics solutions, to provide advanced analytics as an add-on to its platform.

Redge Media is used by industry leaders including Warner Bros. Discovery, iliad Group, FreeTV (Israel), and TV3 Group (Baltic States). It offers a UX with multi-tenancy and integration with multiple partners. The partnership with NPAW reinforces Redge Media’s commitment to delivering consistent, data-driven OTT solutions, by adding deep streaming analytics to its platform’s set of tools, according to Redge Technologies.

The NPAW Suite of applications offers analytics for telecom operators, broadcasters, and OTT services. It provides access to real-time video business intelligence tools to monitor and optimize the performance and streaming services and the quality of the user experience, according to the company. NPAW’s solutions enable the analysis of viewer behaviour, application navigation and performance, video performance, and content and advertising effectiveness, facilitating the identification and resolution of playback issues, such a buffering or video crashes, and providing end users with an enhanced viewing experience.

NPAW recently achieved ISO/IEC 27701 certification, a privacy extension to the ISO/IEC 27001 Information Security Management certification that guarantees adherence to the latest privacy requirements, guidelines, and controls in line with business needs and regulations including GDPR.

“We’re excited to be working with Redge and its valuable clients to enable a data-driven approach to video streaming that fosters business growth by delivering a superior viewing experience,” said Till Sudworth, Chief Marketing Officer of NPAW.

“This partnership perfectly aligns with our dedication to providing top-tier streaming solutions to our valued clients. Moreover, it underscores the built-in modularity of the Redge Media open-standards-based platform. The inclusion of add-ons, such as NPAW’s advanced analytics, empowers broadcasters, telco operators, and content creators with the essential tools required for optimizing their offerings and ensuring the highest levels of customer engagement,” said Marek Szymczak, Sales Director and Partner Manager at Redge Technologies.