Blue Ant Media partners IRIS.TV to fine tune FAST channel ad proposition

International producer, distributor and channel operator Blue Ant Media has partnered with content data platform IRIS.TV to enable video-level contextual advertising across the company’s portfolio of global FAST channels.

Jamie Schouela, president, global channels and media Blue Ant

As a result of the collaboration, said BAM, advertisers will be able to “activate campaigns with unparalleled content transparency through AI”. Brands will have “the ability to target audiences through relevant content at the right moment”.

Jamie Schouela, president, global channels and media, said the move signals Blue Ant Media’s commitment to growing and enhancing its global FAST offering. “IRIS.TV’s technology not only enables us to offer better value to our advertisers, but also enriches the viewing experience for audiences by serving ads that are more relevant to them. As more global viewers continue to discover our free streaming channels, this is the perfect time to be integrating with IRIS.TV’s cutting edge data partner ecosystem and further optimise value for our brand partners.”

“Today’s consumers are motivated by their mood and mindset when it comes to watching content and are sensitive to disruptive, irrelevant and unsuitable ad experiences,” added Steve Reich, head of publisherd at IRIS.TV. “By partnering with Blue Ant Media, we are enabling publishers to utilise video-level data to power better experiences for audiences and drive better advertising outcomes for brands.”

Through IRIS.TV’s content identifier, the IRIS_ID, BAM provides access to video-level data as the path to precise targeting. Using the IRIS_ID as a signal, Blue Ant Media’s FAST channels allow advertisers to use their preferred brand suitability and contextual data partners to target Connected TV ad inventory. These data partners use AI, including computer vision and natural language processing, to analyse video frame-by-frame and assign segments from standard contextual taxonomies such sentiment, emotion, object recognition, celebrities, brand safety, etc.

BAM’s suite of FAST channels currently consists of Love Nature, NatureTime, HauntTV, Total Crime, Homeful, HistoryTime, Love Pets and Drag Race Universe.