IBC names Omdia exclusive premium research partner

Gamer media profiles by country

The media research firm and Digital TV Europe’s sister company Omdia is to return to the Amsterdam-based trade show IBC 2023 as an exclusive premium research partner.

Attendees of IBC’s flagship content and technology event will have exclusive access to Omdia’s latest research, focused on gaming IP and its meteoric rise across the entertainment industry.

The IBC exclusive report authored by Omdia will showcase key areas in which the closer bonds between games, movies, and TV are being noticed. The report will also offer insights into the hugely enhanced focus on games IP, explore streaming services and their gaming plays, review cinema and its own gaming investment, take a deep dive into what made HBO series The Last of Us a prominent hit and evaluate the future of cross-media relationships.

The research outfit presented its The Advertising Revolution: How CTV, FAST, and AVOD Are Reshaping the TV and Video Landscape report at IBC last year.

Omdia’s Media and Entertainment Senior Research Director, Maria Rua Aguete, said “Omdia research indicates that game revenues will reach $215bn in 2027 overtaking pay-tv. Content is being produced to appeal to a range of audiences from science fiction based The Last of Us, animated family films such as Super Mario Bros. and Pokémon: Detective Pikachu to sports-centric movies like the upcoming Gran Turismo.

“Omdia’s latest consumer survey across all age groups showed that gamers outnumber cinema goers and, in some cases like Germany and Japan, are more than double. This potential market and prominent levels of expected revenue is a fantastic opportunity for content aggregators and telcos who must consider games and access to games services as core to their business services.”

In addition to releasing the exclusive report at IBC2023, Omdia’s leading gaming analysts will host a variety of sessions from roundtables to clinics covering the latest trends and forecasts impacting the entertainment industry.