Deutsche Telekom inks national sponsorship deal with UEFA Euro 2024

Deutsche Telekom has signed a deal with UEFA which it will become the official national partner for the UEFA Euro 2024 taking place from June 14 to July 14, 2024 in Germany.

As part of the agreement the German telco company will provide telecommunications services for the tournament , act as national sponsor, and serve as media rights and broadcast partner .

Deutsche Telekom will set up and operate comprehensive IT networks (LAN and WLAN) in the stadiums to ensure smooth TV transmission and communication for media representatives as well as the integration of the Euro 2024 headquarters and its data centers into the overall network .

The agreements also includes a presence on the advertising boards at all games, digital rights on UEFA platforms visible in Germany, use of the UEFA Euro 2024 logo and activation rights in the fan zones and host cities, where Deutsche Telekom broadcasts all games via MagentaTV on the official public -Viewing areas will show.

In addition to acquiring the media rights to broadcast all 51 Euro games on  Deutsche Telekom’s platform MagentaTV, it will broadcast four group games and one round of 16 in Germany exclusively on MagentaTV.

UEFA marketing director Guy-Laurent Epstein said: “UEFA is delighted to welcome Deutsche Telekom to the family of commercial partners for UEFA Euro 2024. This novel three-pronged partnership underscores UEFA and Deutsche Telekom’s shared goal of connecting fans across Germany more closely during the four-week tournament. We look forward to working with Deutsche Telekom towards a successful UEFA Euro 2024.”

Michael Hagspihl, Deutsche Telekom’s SVP to Global Strategic Projects and Marketing Partnerships, said: “We are delighted to announce this special three-pronged partnership with UEFA for UEFA EURO 2024 in our country, which will be the most thrilling EURO to date are promised. This partnership embodies our commitment to building bridges and creating meaningful networks, whether through our telecommunications services or the power of football. We look forward to working with UEFA and relevant stakeholders to deliver unforgettable fan experiences and demonstrate the power of connectivity.”