Canela Media names Eric Tourtel president of Latin America

Eric Tourtel

US hispanic tech outfit and OTT Provider Canela Media has appointed Eric Tourtel as president of Latin America.

In his new role, Tourtel will oversee advertising sales strategy, commercial operations and B2B Marketing for the company in the region.

The chief who has a career spanning 25 years of industry, joins from Teads Latin America where he spent a decade at the company.  He was hired by Teads in 2013 as general manager , then later promoted to senior vice president and most recently served as CEO.

At Canela Media Latin America, he will help drive innovation at the group and continue to create and redefine solutions in the advertising space.

Prior to Tourtel’s appointment, the media outfit recently hired former WWE exec Peter Gonzalez as its new chief technology officer.

Isabel Rafferty Zavala, founder & CEO of Canela Media, said “Canela Media’s journey has been remarkable in the region, with our product reaching every corner of Latin America. We’ve achieved remarkable branding and growth in Mexico and Colombia. Now, the time has come to amplify our efforts and continue to scale as this is a pivotal time for growth in Latin America. As the demand for premium, free ad-supported streaming TV services continues to surge across the region, Canela Media is ready to introduce audiences to our groundbreaking content. Together, under Eric’s leadership, we are set to provide new and innovative opportunities for brands and advertisers to connect with audiences in Latin America through Canela Media.”

Commenting on the hire, Tourtel said, “I am honored to embark on this exciting journey with Canela Media after an amazing experience building Teads in Latin America. Having closely followed Canela’s impressive trajectory over the past four years, my admiration for the Company’s commitment to cultural authenticity and impactful storytelling has only deepened. I am thrilled to fuse my AdTech background with Canela’s original content strategy, foreseeing a potent synergy that will take us to the forefront of innovation across all Canela’s distribution channels and platforms. Furthermore, I am delighted to be working under the leadership of our visionary Founder and CEO, Isabel Rafferty-Zavala.”