BBC Women’s World Cup sees 75% lift in streams over 2019

England’s FIFA Women’s World Cup Final defeat to Spain was watched by an audience of 12 million on UK public broadcast channel BBC One, alongside an additional 3.9 million streams on BBC iPlayer and BBC Sport Online, the BBC has said.  

England v Spain was the most-watched game of the tournament with a peak BBC share of 71%.

Overall, the tournament saw total BBC TV reach of 21.2 million (viewing for 15 minutes or more) and was streamed 25.7 million times across BBC iPlayer and BBC Sport website and app, a 75% increase on the 14.7 million streams for the 2019 World Cup.

There were 22.6 million unique visitors to the BBC Sport website and app throughout the tournament.

The total number of 2023 Women’s World Cup content plays on audio service BBC Sounds was 1.9 million, with 232,000 requests for the final.

Director of BBC Sport, Barbara Slater said: “We’re proud to be long-term partners for women’s football which continues its fantastic upward trajectory. The Lionesses came so close but they should be incredibly proud of reaching a World Cup final. It was a brilliant tournament for audiences and these figures prove once again that no one can bring the nation together for the big moments quite like the BBC across TV, iPlayer, Sounds and the Sport website.”