Moonbug strikes expanded IPTV deal with Korea’s KT

Candle Media-owned kids content company Moonbug has expanded its distribution deal with South Korean operator KT, increasing the number of Moonbug properties available on KT’s IPTV platform Genie TV.

The additional content includes new episodes of Little Angel and the addition of CoComelon Dance Party, CoComelon Animal Time, CoComelon Cody Time, Odbodds S1, and Minibods. All content will be shown in English and Korean and is set to launch on August 18.

Moonbug said the agreement strengthens its existing deal with KT, which was formed in 2020, when KT premiered CoComelon on the IPTV platform. Last year, KT announced that CoComelon was the most-viewed program for children on KT’s Genie TV in 2022 while Little Angel ranked #3 on the platform.

The agreement will give Moonbug which has built its portfolio of properties through the acquisition of popular kids’ IP that was originally born in the digital space, expanded audience reach  in the Korean market to support its retail programmes in APAC. To date, the company has partnered with licensees covering a range of categories including toys, FMCG, apparel, publishing, party goods, and home products.

“We are thrilled to continue our partnership with KT and expand our offerings in the South Korean market, which is a key and relevant hub of great entertainment content for all ages. We look forward to working closely with our KT partners to bring more of our most beloved IPs to an even wider international audience,” said YoungAh Park, Commercial Director, Korea at Moonbug Entertainment.

“Both CoComelon and Little Angel have emerged as the foremost contributors to children’s English language learning and enjoyment within KidsLand, Genie TV’s service for children. One of the most anticipated titles of the year at KidsLand is this upcoming launch of CoComelon Dance Party, along with Animal Time, Oddbods and the new release from Little Angel,” said Won Kyung Baek, Manager at KT’s Kids Services team.