National World chooses Simplestream to launch TV brand Shots!

UK multimedia company National World has chosen technology provider Simplestream to provide the core tech stack for the launch of its TV brand Shots!.

National World operates over 100 brands in the news, lifestyle, sport and business segments. Shots! features topical content provided by a network of UK-based journalists.

Simplestream deployed its Channel Studio to create the Shots! TV channel in the cloud, utilising the media catalogue of National World hosted by third-party online video platform, Dailymotion.

The integration allows the creation of virtual and FAST channels – with ad marker insertion to support SSAI – leveraging assets that are stored with a third-party video vendor.

The new feature developed for Channel Studio makes the product more flexible, for it can be deployed by customers even when not licensing Simplestream’s video platform Media Manager for their content library.

App Platform was also used to build a fully functional and mobile-responsive video web portal, with support for server-side and client-side ad insertion, by National World’s monetisation partner, Axiom.

Simplestream’s head of sales, Josh Harrington, said: “We are delighted to be part of National World’s venture into the TV market. The platform we have built for Shots! has achieved an online and Freeview presence with a fast turnaround, and it now provides a scalable solution for further distribution of content in the future”.

Alan Renwick, National World’s strategy director, added: “Shots! is an important strategic move for National World as we follow our customers’ increasing desire to consume content in video format, and to be able to access this content on the device of their choice. Simplestream delivered a fast and effective solution enabling us to package our video into a TV channel and site, with the foundation for further distribution channels in the future”.