MuxIP is to launch FAST and linear channels for FEVA TV

Ad-supported streaming technology outfit MuxIP is to launch four new FAST and linear channels for black-skewed content provider FEVA TV.

The Canada-based TV network delivers black content, focused on African, black and Caribbean film, television, and music. The partnership with MuxIP aims to expand the channel provider’s reach in the US.

Launched in 2014, FEVA TV portfolio of programming includes series, films, entertainment, news, documentaries and music videos. Among its line-up of shows are Desperate Housegirls, Shuga, Cooking with Love and Changamka.

The new channels will be distributed on Roku, LG, Amazon FreeVee, and Samsung TV+, among other outlets.

“The strength of our network’s success lies in innovation, and FAST channels are a proven means of securing loyal viewers to programs that address the African, Black and Caribbean communities in North America,” said Elisha Baza, the senior vice president of distribution for FEVA TV. “With MuxIP, we know that we can expand into the US market with a range of content types – including live FAST channels – as well as flexible distribution across digital broadcast sub-channels. This is the right time for us to expand our FAST line-up, with the right partner.”

“The content mix of FEVA TV is perfect for FAST, as it super-serves an audience that is classically underserved – Black TV viewers,” said Jonathan French, senior vice president of sales and business development for MuxIP. “The FEVA TV group has grown steadily over the past decade, and we know we have great content to offer to the widest range of FAST platforms in the US market.”