Sky Sports Germany selects Vizrt to stream UEFA Super Cup matches on TikTok

Broadcaster Sky Sports Germany has partnered with media production specialist Vizrt to broadcast its first vertical football match multi-screened on Tik Tok.

The partnership went live on Saturday August 12 with UEFA Super Cup matches broadcasted on TikTok with a multi-split screen format.

Sky Sports Germany tapped Vizrt’s Viz Vectar Plus for the live 9:16 production, in addition to using Viz Engine 5, and its classic render pipeline, for its core broadcast studio production to drive the LED walls and AR graphics. Sky Sports Germany has also brought in Viz Arena for in-stadium AR graphics and Viz Libero for advanced sports analysis.

The 15-minute live segments of the game were aired prior to, during, and post the match. Viewers were able to watch multiple sources and graphics including exclusive camera cuts, performance history, and match analytics.

The initiative marks a wider part of Sky Sports Germany’s strategy to boost engagement among younger audiences with short-form content created vertically and for social media.

“Sport viewer trends are rapidly changing. Vertical football matches have been broadcasted previously, however screening on TikTok whilst offering a multi-screen viewing experience is a first. We’ve seen a growing demand for snappier content via digital platforms, and with Vizrt Vectar, we can deliver a one-of-a-kind experience that combines multiple aspects of the game within a short 15-minute segment,” commented Alessandro Reitano, senior vice president sports production at Sky Sports Germany.