Sharp taps TiVo OS for smart TV range

Xperi TV technology outfit TiVo has agreed with TV manufacturer Sharp the launch of Sharp smart TVs Powered by TiVo as part of a multi-year, multi-million-unit agreement. The first TVs are expected to ship in 2024 starting in Europe.

Jon Kirchner

Sharp’s new line of smart TVs integrated with TiVo’s operating system (OS) will deliver for consumers universal discovery of content across multiple sources powered by TiVo.

Vestel used CES earlier this year to reveal that Vestel’s first ‘Powered by TiVo smart TVs are expected to ship in Spring 2023 featuring chipsets from MediaTek.

“We chose TiVo’s OS not only because of the superior product but also because we wanted to offer a user experience of Sharp elements with more variety and freedom. We are excited to give users significantly more control on how to discover and consume content across live TV, news, sports, movies and more,” said Nick Chen, Head of Europe, Vice President of TV-System business unit, Sharp Corporation.

Jon Kirchner, chief executive officer, Xperi, said: “Sharp’s selection of Powered by TiVo is further proof that we are meeting a crucial need for smart TV brands. The accelerated adoption of our independent media platform by consumer electronic brands, as well as by BMW in the car, lays a strong foundation for the future growth and success of our platform ecosystem.”