La Liga plans to launch new system to enhance broadcast content and boost revenue

La Liga board members have approved plans to introduce a new additional parameter to the ‘audience recognition’ criteria that will allow for a more equitable and fairer distribution of resources generated by the commercialisation of the competition’s television broadcasts.

The initiative is based on implementing new and innovative voluntary measures that will enhance the audiovisual experience for viewers. It comes following demands from La Liga’s broadcast rights holders for an improved product to rival other sports competitions and in aim to increase the value of the competition’s audiovisual rights.

The new project will be only applied to La Liga EA Sports clubs.

A new method of distribution has been also approved for two-thirds of the 25% revenue share corresponding to ‘audience recognition’. Half of the two-thirds will be distributed in line with audience share and the other half will be distributed in line with the degree of collaboration with new voluntary initiatives relating to broadcasters’ requests. The football organisation said the new system only affects the 25% ‘audience recognition’ criteria for revenue distribution.

In a statement La Liga said, “Through this incentive system, which allows for a better measurement of ‘audience recognition,’ La Liga aims to foster greater willingness from clubs to engage in interviews with coaching staff, pre-match footage from inside changing rooms, and greater involvement of players across a host of different broadcast formats.”

“These exciting incentives complement the variety of new features La Liga has already unveiled for the 2023/24 season. Fans will see a whole new broadcast product thanks to a redesigned graphics package, offering new perspectives and angles, more detailed information, and a much more immersive viewing experience.”