Serie A clubs to mull improved offers for TV rights

Italy’s Serie A football league has received three improved offers for its latest tranche of TV rights, but no decision has yet been taken on which if any to accept.

The three offers from DAZN, Mediaset and Sky will remain on the table until mid-October, but are unlikely to be changed further given the deadline of August 2 set for bids.

Serie A did not disclose the amounts of the bids for the five seasons from 2024-29.

In a statement reported by Italian press, Lega Serie A said that “the second round of confidential negotiations” had resulted in “Improved offers” from the three media outfits, which would remain on the table until October 15.

The league said that it and its member clubs would “continue to work with the aim of maximising the value of their television rights” in the meantime.

If the clubs decide to reject all three bids, they will look at the creation of their own platform to stream matches.

The latest round comes after Lega Serie A rejected initial bids in June, with a decision to move forward to private negotiations with the main groups.

In March, La Stampa reported that Lega Serie A was mulling a possible bid for all of part of Sky Italia in partnership with outside investors, but this was played down subsequently by Lega Serie A president Lorenzo Casini and CEO Luigi de Siervo.