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WBD is to provide an “immersive experience” with Paris Olympics 2024 coverage
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Warner Bros. Discovery, SVP content and production of Europe, Scott Young has promised its coverage of Paris Olympics 2024 will be an “immersive experience”, with its original programming led by leading sports figures Thierry Henry and Dina Asher-Smith.
Yesterday in a webinar event Warner Bros. Discovery introduced its star presenters Henry and Asher-Smith to the press to promote its forthcoming coverage of next year’s Paris Olympics.
Warner Bros. Discovery announced that the British Olympian Asher-Smith joins the company as its Olympic ambassador. In the role, the sprinter will feature in new original programming focusing on her own journey as she prepares to compete at the Paris Olympics 2024.
While, 1998 FIFA World Cup and UEFA Euro 2000 winner Thierry Henry will narrate the original documentary Paris, La Vie Sportive which explores Paris’ historic relationship with sport in the 100 years since it last hosted the Olympic Games in 1924.
Henry said viewers can expect, “how resilient that town can be. People are going to see that. Through war, through some of the riots that we had back in the days.” “But just that through sport, how always Paris has been able to go back up and breathe again and see the light at the end of the tunnel. And I think that’s very important. That’s what the Olympic Games brings, it brings hope.”
Commenting on WBD’s overall coverage of the event, Young said: “We’ll start with an amazing slate of content that builds momentum and anticipation between now and when the Olympics kick off in Paris. It’s about taking people on this journey that helps them connect with the Olympic spirit. Then we change focus, leaning into the role of an Olympic storyteller featuring the athletes striving to achieve their dreams.
Warner Bros Discovery said it will deliver coverage of the Olympic games on Eurosport in 20 languages in nearly 50 markets across Europe.
“A total of 33 sport and 321 medal events will feature live across our channels and platforms. We know that the Games draws in new sports fans every four years and we’re going to be putting on a truly immersive experience like no other,” Young added.
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