RÚV taps Bitmovin to elevate viewing experience

Iceland broadcaster RÚV has selected video solutions provider Bitmovin to deploy the Bitmovin Player and Analytics to elevate the viewing experience.

Deploying the Bitmovin Player will ensure RÚV can deliver high-quality streams at speed and scale to the broadest range of existing consumer devices and launch content on new devices and platforms as soon as they are available.

RÚV’ will also use Bitmovin Analytics with the Bitmovin Player, to analyse real-time user session data and will be shared with the player.

Bitmovin Analytics reports any playback issues which ensures it can be fixed before it impacts the viewer. Bitmovin Analytics also offers benchmarks across different performance metrics to gain industry insights.

The Bitmovin Player and Analytics work with the Flutter Software Development Kit (SDK); this will help RÚV’s development team build more modern and intuitive mobile applications for Android and iOS.

“The Bitmovin Player and Analytics are a dynamic duo that will power unrivalled viewing experiences for RÚV, guaranteeing audience reach and viewer satisfaction and engagement,” said Stefan Lederer, CEO and co-founder of Bitmovin.

“Bitmovin is synonymous with innovations in video streaming, and we know their deep technical knowledge and industry-leading products will help us ensure playback quality on every device possible so we can continue to deliver a viewing experience we are proud of,” said Bragi Reynisson, CTO at RÚV “We chose the Bitmovin Player for its flexibility and broad device compatibility and Bitmovin Analytics for its real-time granular data that help optimize each stream.”