Joymo appoints Rachel Knight

Live sports streaming provider Joymo has appointed sports rights expert Rachel Knight to its management board.

Knight will play a key advisory role as the company seeks to grow its portfolio of rights holders.

She previously served eight years as sports rights director at BT Sport now known as TNT Sports where she oversaw acquisition strategy. At the sports broadcaster she was behind the renewed agreements with UEFA Champions League and Premier League.

Knight who has career spanning over 15 years in sports rights has also held roles at IMG and the BBC. She has worked with rights holders including UEFA, Wimbledon, World Rugby, UFC and WWE.

Commenting on Knight’s appointment, Mike Emery, Joymo CEO, said: “Rachel is a tremendous addition to our Board. Her experience and understanding of the international rights market will be of huge benefit to our business as we look to build our rights portfolio and help more rights holders to realise the value of their IP.”

“This is a genuinely exciting time for Joymo as the company expands its rights acquisition ambitions and empowers more rights holders to take ownership of their IP and content. Joymo’s direct-to-consumer tech solution is exactly what many across the sports landscape are seeking and I’m looking forward to supporting the existing board, and the management team, in realising the company’s growth potential on a global basis,” said Knight.