Vevo’s Wham! channel reaches 1bn views

The global music video network Vevo has revealed its dedicated Wham! channel has reached over 1 billion views since its launch.

The company said the WhamVevo channel on YouTube has hit an all-time peak for views following the launch of the Netflix documentary on the 80s band, with an uplift of 69% in video views the day after its release.

Fans of the George Michael and Andrew Ridgele duo, tuned in to watch music videos for its classic hits, Wake Me Up Before You Go-Go and Club Tropicana.

The channel launched on YouTube in 2009 and currently features 107 videos.

Wham! the documentary debuted on Netflix on July 5 following the pair’s rise to stardom, with access to both both of their personal archive including never-before-seen footage and candid unheard interviews,

Vevo senior manager, programming & editorial of Europe, Elliot Jaille said: “Viral trends and cultural moments often prompt music fans to tune in to Vevo, keen to explore more from the artists they are fascinated by. These stats are in line with a long-standing trend we often see here at Vevo – direct uplifts from some of the most talked about cultural moments. The new Wham! documentary has inspired us to step back in time and enjoy many of the band’s hits. People watching and talking about this documentary, they jump right to Vevo to check out the soundtrack and videos that made this band who they were. Nostalgia is a powerful emotion, and a big reason that our Vevo ‘80s channel is one of our most-watched too. ”

The uplift was calculated by Vevo using average daily views.