Twitter rebrands as X, with new logo

Tech entrepreneur and Twitter owner Elon Musk has revealed the social media platform is to become X later today.

Musk and recently appointed chief executive officer Linda Yaccarino announced the news on Twitter, unveiling the new logo as part of the rebrand.

The iconic blue bird Twitter logo designed by Martin Grasser is to be replaced with an X logo worldwide and Tweets posts will be renamed as xs, according to the billionaire.

It comes as a wider part of Musk’s plans to develop a super app inspired by the Chinese messaging app WeChat.

Musk completed the takeover of the social media firm for $43 billion last year of October after Twitter shareholders approved the transaction a month prior.

Commenting on the rebrand, Yaccarino said: “It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square. X is the future state of unlimited interactivity – centered in audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services, and opportunities. Powered by AI, X will connect us all in ways we’re just beginning to imagine. For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”

Musk added, “And soon we shall bid adieu to the twitter brand and, gradually, all the birds.”